Digital PR
Digital PR is different from guest posting: instead of placing a written article, we build a newsworthy angle — data, a survey, a study, a timely hook — and pitch it to journalists and media outlets. Coverage isn't guaranteed placement-by-placement the way a guest post is, since it depends on the story landing with an editor, but a successful campaign earns links from publications that wouldn't accept a paid guest post.
How it works
Angle development
We find or build a story angle worth pitching to journalists.
Asset creation
We prepare the data, graphics, or study the pitch is built around.
Journalist outreach
We pitch relevant journalists and media contacts directly.
Coverage report
We track and report every placement the campaign earns.
Deliverables
- A newsworthy campaign angle developed around your brand or data
- Direct pitching to relevant journalists and media contacts
- Coverage tracking across all publications that pick up the story
- A report on placements secured, including links and brand mentions
Best for: Brands that want links and mentions from mainstream media, not just niche blogs.